Most of our homeowner clients are referred to us and many become repeat clients. Although we have in the past, we haven’t been spending money advertising in magazine and newspaper ads. We’ve all but disappeared from the print yellow pages—I was never convinced a prospective client reads through the entire alphabetical listing. After all, Villa appeared very far down on that list.
More and more though, we hear from prospective clients who have found us on the web. For this reason, I update our remodeling portfolio, blog, and of course, make sure our contact us page is up-to-date and our email links are functioning. In addition to this website, we maintain a Villa Builders Facebook page and a listing on Houzz. Recently, I’ve been updating these pages or profiles—understanding that Villa Builders’ website may not be your first, or only, exposure to our company.
So, this week I tried something new. I posted before and after photographs of a remodeled guest bath in a discussion forum on the Houzz website, which later was posted on the Houzz Facebook page. I was amazed at the 3300+ likes, 130+ comments and 500+ shares. I love the project I posted, but my amazement was more about the power of social media and the ease with which we all can connect.
These conversations made think about why remodeling photographs are so important, why websites are important—and what it all means to a prospective client. Should it matter?
I’ve always thought our remodeling photographs represent the pride we take in our work. We believe your home should reflect your needs and your vision. I’ll admit I’m a little thin-skinned. Some of the negative comments were a bit hard to deal with it at first. Yet, they remind me of the limitless potential of possibilities that any one space can become. For Villa Builders, the outcome is the result of listening to and understanding the client’s desire for his/her home. We all don’t want the same things and that’s okay. While the majority of comments were positive, the negative responses represent different styles, tastes and needs.
More important than the feedback is the real message about our professional remodeling company. We take great care and pride in each project. The service matters, the project matters, the client matters—it’s all important. Our desire to reach out and share what we do with others—I think—speaks to the type of company we are and our commitment to our remodeling business. The homeowner can rely on Villa Builders and feel secure when she hires us. That’s really the point.
Whatever your home’s architectural style—bungalow, waterfront cottage, traditional or contemporary, it is our pleasure and our passion to design and remodel your home so that it reflects your needs, your visions and your style of living.
Thanks for reading, Joanne